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Resources · Integrations

Lane works with the tools you already use.

There's nothing to migrate. Lane connects to your ad platforms, CRM, inbox and billing tools, prepares the work, and hands it to you for approval. These are the 15 tools our three systems work with today.

Ads & analytics

The numbers behind every client report.

Google Ads

Search, PMax and YouTube spend and conversion tracking.

Meta Ads

Instagram and Facebook ad sets, CPM and blended ROAS.

Google Analytics 4

Sessions, engaged users and key events.

CRM & forms

Where new leads arrive and deals move.

HubSpot CRM

Deals, lifecycle stages and pipeline, for reports and for new-lead follow-up.

Typeform

New form submissions start a lead follow-up.

Webflow forms

Website form submissions start a lead follow-up.

Email & scheduling

How prepared work reaches people, once you approve it.

Gmail / Google Workspace

Approved emails go out from your own team or billing address.

Google Calendar

Checks real availability so replies offer times that are actually free.

Calendly

Adds your booking link to lead replies.

Billing & banking

What's owed, and the moment it's paid.

Stripe

Invoices, subscriptions and payment status.

QuickBooks Online

Receivables aging and paid status.

Xero

Issued invoices and paid status.

Plaid

Confirms incoming wires and ACH transfers, so reminders stop once money lands.

Team & data

Where your team sees what Lane did.

Slack

Report summaries for the account team and notes on the invoice ledger.

Google Sheets

Extra report data your team already keeps in a sheet.

How connecting works

You stay in control of every connection.

You authorize each tool

During setup you sign in to each tool and grant BotLane access through its own OAuth screen. No passwords are shared with us.

Access stays scoped

Lane reads only what its systems need, such as spend, pipeline stages or invoice status. The privacy policy lists what we access from each kind of tool.

Nothing sends without you

Lane prepares reports, replies and reminders. Every one waits for a person to approve it before it leaves your account.

Use something that isn't listed?

Tell us what your agency runs on. We'll tell you plainly whether Lane can work with it before you sign up.

Product names and logos belong to their owners. A tool appearing here means Lane can work with it; it does not mean a partnership with, or endorsement by, that company.