Systems/02 · Lead Follow-Up
System 02 · The Line

Never lose another lead to a slow reply.

Replies to inbound enquiries in under 180 seconds in your authentic tone, conducts instant prospect research, and runs calibrated nudges until the discovery call is booked on your calendar.

< 180s average response speed
+34% discovery call booking rate
Halts instantly when prospect books
  1. 01 / 07

    Every enquiry starts a clock

    A prospect fills in your form while your team is busy. The typical reply takes four hours or more, and by then the lead has gone cold.

  2. 02 / 07

    Lane picks it up straight away

    The moment the form is submitted, Lane receives it in real time. Nobody has to notice the email first.

  3. 03 / 07

    Researched before it's answered

    Lane reviews the prospect's company site, verifies headcount, detects their tech stack and checks the enquiry against your qualification rules.

  4. 04 / 07

    Drafted in your tone. Approved by you.

    Lane writes a reply that references their exact challenge and includes your calendar link. Nothing is sent until you approve it.

  5. 05 / 07

    Follow-ups on the Line

    If they don't book, calibrated nudges are queued for Day 2 and Day 5. Each one waits for your approval, and the sequence halts if they reply.

  6. 06 / 07

    They book. Lane stops.

    The discovery call lands on your calendar, the deal moves forward in HubSpot and every remaining follow-up is cancelled.

  7. 07 / 07

    Your team takes it from here

    Lane marks the lead as engaged in HubSpot and assigns it to the right person on your team. From the booked call on, the conversation is yours.

Every lead, followed up.

From form fill to booked call, with every reply approved by you. Built, managed, and overseen by Botlane.

Your controls

You stay in control.

You approve every reply

Lane drafts the reply and each follow-up. Nothing is sent until you approve it.

It stops when they reply

The sequence halts as soon as the prospect replies or books, and the lead is assigned to your team.

Your qualification rules

Set a minimum budget or other thresholds. Enquiries below them are pointed to self-serve resources.

Works with

The tools you already use.

All integrations

HubSpot CRM

Deals, lifecycle stages and pipeline, for reports and for new-lead follow-up.

Typeform

New form submissions start a lead follow-up.

Webflow forms

Website form submissions start a lead follow-up.

Gmail / Google Workspace

Approved emails go out from your own team or billing address.

Google Calendar

Checks real availability so replies offer times that are actually free.

Calendly

Adds your booking link to lead replies.

A listed tool means Lane works with it, not a partnership with or endorsement by that company.

Pricing

One flat monthly retainer.

Billed monthly in advance. Cancel at the end of any billing cycle, with a 30-day money-back guarantee on your first month.

One Lane · Lead follow-upSystem 02
from$600/mo
  • Integration with your existing tools
  • Managed operation & monitoring
  • Human approval on every output
  • Unlimited team seats

Lead Follow-Up FAQ

What if the prospect replies before the second touch?

The entire follow-up sequence halts immediately within 60 seconds. Lane marks the lead as 'Engaged' in HubSpot and assigns a team member.

Can I filter out spam or low-budget submissions?
Does it send from our authentic company email?

Turn your inbound leads into booked meetings.

Deploy System 02 on a flat $600/mo retainer or as part of the full suite. 30-day money-back guarantee.