Your clients stay informed.
Your team stays focused.
Lane monitors your Google Ads, Meta Ads, and CRM data each week, synthesizes blended metrics, writes the executive commentary, and waits for your 30-second approval.
- 01 / 06
Information lives everywhere
Spend in a spreadsheet, leads in the CRM, results in each ad platform, updates in a project board and questions in an inbox. None of it lines up.
- 02 / 06
Lane connects the sources
Each tool is linked once. From then on, Lane pulls the latest data from every source on your reporting schedule.
- 03 / 06
A managed reporting workflow
Data is collected, validated and structured. Anything that doesn't add up is flagged as an exception, and the report waits for you.
- 04 / 06
One consistent report
The scattered pieces become a single client report: headline numbers, trends, client updates and open exceptions, in the same format every time.
- 05 / 06
You stay in control
You review the report, resolve the exception and approve it. Nothing reaches your client before you do.
- 06 / 06
Delivered, on record
The approved report goes to your client as a PDF and web link, and joins a reporting history you can always look back on.
Reporting, handled.
From scattered updates to consistent client reporting. Built, managed, and overseen by Botlane.
You stay in control.
You approve every report
Lane prepares the report and waits. Nothing reaches a client until you approve it.
Your branding
Reports carry your agency logo, colours and typography. BotLane stays in the background.
Your schedule
Each client gets its own rule, such as Monday at 8am or the 1st of every month.
The tools you already use.
Google Ads
Search, PMax and YouTube spend and conversion tracking.
Meta Ads
Instagram and Facebook ad sets, CPM and blended ROAS.
Google Analytics 4
Sessions, engaged users and key events.
HubSpot CRM
Deals, lifecycle stages and pipeline, for reports and for new-lead follow-up.
Slack
Report summaries for the account team and notes on the invoice ledger.
Google Sheets
Extra report data your team already keeps in a sheet.
A listed tool means Lane works with it, not a partnership with or endorsement by that company.
One flat monthly retainer.
Billed monthly in advance. Cancel at the end of any billing cycle, with a 30-day money-back guarantee on your first month.
- Integration with your existing tools
- Managed operation & monitoring
- Human approval on every output
- Unlimited team seats
Automate your client reporting this Friday.
Get started with System 01 on a flat $600/mo retainer or deploy the full suite. 30-day money-back guarantee.
Client Reporting FAQ
Yes. During onboarding, we map your exact formulas (e.g. Blended MER, ROAS with COGS deducts, or custom Lead-to-Qualified ratios) so Lane calculates them automatically.